Frequently Asked Questions About the Courses
What is an operational audit and why does an agency need it?
An operational audit checks how closely the planned media placements match the actual ones. We teach you how to review contracts, invoices, and KPI reports to ensure no money leaks from the budget.
Who is the media planning module intended for?
The module is designed for agency managers and media planners working on B2B integrations in the HoReCa sector. We cover channel selection, frequency calculation, and budget allocation based on campaign goals.
How to calculate CAC correctly?
CAC is calculated as the sum of marketing and sales costs divided by the number of new clients. In the course, we show which costs to include in the calculation and how to avoid common mistakes that distort the result.
What format does the training take?
The modules consist of practical workshops, working templates, and analysis of real cases. Each participant gets access to calculation files and can ask the mentor questions between sessions.
How to manage contractor KPIs?
We teach you how to set measurable KPIs for contractors, how to request regular reports, and how to verify data reliability. This reduces risks and increases campaign transparency.
Is prior knowledge of finance required?
No, a basic understanding of how an advertising campaign works is sufficient. All formulas and approaches are explained in simple language with practical examples that you can immediately apply to your projects.